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Google WILL View all of the text in the left hand column Before The Body of the webpage. This
isn't good for us, because we want Google to actually read our content first!
How can you get around this? I've come up with a neat little trick that will ensure that Google
reads the actual body of your webpage before the left hand column containing your
navigational links.
Here is what you need to do:
Rather than creating a table that looks like this, which is essentially what the website above
looks like...
You should create a table that looks like this:
By doing this, Google will read the top left hand row/column first (This is labeled "empty
column") BUT will see that it is empty, so it will then read the body text of your webpage
and then read the 2nd left hand row/column which contains your navigational links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is
something you'll really want to do, it is NOT how you make dramatic changes in your search
engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by
getting your keyword density just right, or by moving your keywords around on the page in just
the right places, you'll really move up in the search engines.
Note: Keyword Density is the percentage of times a keyword appears on your page, compared
to the total number of words on the page.
Example:
If there were 10 total words on a webpage and your keyword, "dog", was listed on the page 3
times, the keyword density for the word "dog" would be 30% (3/10=.30).
Anyway, before we move on, I want you to know that what I've taught you so far are only
onpage optimization methods. These are things you should do to your webpages, but will only
move your website up a few places in the search engines. It is the offpage optimization factors
that will get you high rankings. I will teach you exactly what offpage optimization factors are,
AND how to make sure you optimize this perfectly for Google and the other major search
engines!
Search Engine
Optimization
17
Chapter 2
Your body text...
(empty column)
navigational links
navigational links
Your body text...


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