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Chapter 8
Chapter 8
Search Engine
Optimization
64
Chapter 8
“
Possibly The Biggest Misconception About
Ranking Well In The Search Engines...
”
In previous chapters I've taught you different optimization strategies. I've taught you the
difference between onpage search engine optimization and offpage search engine
optimization.
Quick Review
Onpage search engine optimization are things that you can change ON your webpage.
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Title tag
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Header tags
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Bolding, Italicizing, Underlining
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Alt image tags
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Meta Tags
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Etc.
Offpage search engine optimization comes down to basically 1 thing, which websites are
linking to your wesbite and how they're doing it.
?
Anchor text uses in your link
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The title of the page your link is on
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The page rank of the page your link is on
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The "theme" of the website your link is on
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Etc.
By now, I'm hoping you see that it's the offpage search engine optimization factors that will get
your website to the top of the search engines. Again, the onpage factors are things you
SHOULD do, but are not nearly as important as the offpage factors.
Ok... Let me show you why.


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