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Chapter 10
Chapter 10
Search Engine
Optimization
78
Chapter 10
“
The Cold Hard Facts About Google Page Rank
And How To Use It To 1-Up Your Competitors!
”
The purpose of this lesson is to teach you the following:
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Exactly what Google Page Rank is
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How page rank is calculated
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How to funnel page rank to your "money pages" (most important pages)
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How funneling page rank properly can actually increase your website's ranking
I often find myself hearing the same questions over and over again...
Many people think Page Rank is simply where their website ranks in the search engines.
Google Page Rank would then mean where they rank in Google. For example, if I had a
Google Page Rank of 5, that would mean that I ranked #5 in Google for my keyword.
This is completely wrong... Google Page Rank has nothing to do with where you are
ranked in Google for your specific keyword or keyword phrase.
In previous lessons we went over, very briefly, what Page Rank is and how you can view the
Page Rank of your webpage. But because I'm writing this article on Google Page Rank, I'm
going to quickly repeat a few things.
What is Google Page Rank?
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Google Page Rank is simply Google's way of displaying how important a
webpage is. Google assumes that when 1 webpage links to another webpage,
it's actually "casting a vote" for the webpage. The more votes you have for your
webpage, the more important your webpage will be.
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Google also takes into account the importance of other website's pages linking to
your own webpage. If many webpages link to the website's webpage linking to
you (i.e. They have a lot of "votes") then their vote will be of more importance
and will increase your Page Rank more.See images below for a visual
representation of what I mean...


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