Search Engine Optimization (SEO) for your website

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Now you’re probably wondering, “How

little

time can I spend on SEO and get

away with it?”

SEO is an amorphous, open-ended task. It includes a wide variety of activities,

ranging from HTML edits to reading news blogs. It would be overwhelming to try to

learn every aspect of SEO at once, but jumping in without a game plan is not the most

effective strategy either. You’re busy, and SEO is not your only job. So for you, the best

way to learn SEO is to roll up your sleeves and

something, an hour at a time. Com-

plete one SEO task a day and you’ll see substantial results.

One of the benefits of breaking your SEO campaign into bite-size one-hour morsels

is that you’ll have time to digest and learn. You can take care of your day’s assignment in

an hour and have plenty of time for thinking and reflecting the rest of the day.

How Long Until I See Results?

The SEO process includes a lot of waiting: waiting for search engines to visit your site,

waiting for other site owners to respond to your link requests, and oftentimes waiting for

others within your organization to complete your requested HTML edits. Nobody likes to

wait, and nobody really believes us when we tell them this:

This book sets you up for a long-haul SEO process. We take you through a one-

month prep period in which you’ll bring together all of the components you’ll need to

begin a successful SEO campaign—one that’s just right for your unique situation. Then

you’ll launch into Your SEO Plan, a customizable hour-a-day routine designed to increase

quality traffic and improve your site’s presence in the search engines. Your SEO Plan is

three months long, but you may start to see improvement in just days.

After three months of following the Plan, your website will have a solid foundation

of results-minded optimization. Your SEO campaign will be moving along and becoming

more and more specific to your needs and strategies. You will have smart analysis in place

to determine which strategies are working and which aren’t—and you’ll drop the duds

and focus your efforts in directions that are working for you.

Most importantly, after three months of following the Plan, you will be a fully

fledged search engine marketer. You won’t need day-by-day assignments anymore because

you will be forging your own path. You will have great habits and tools for keeping your

campaign buffed, and you’ll be well on your way to teaching

a thing or two.

Pearl of Wisdom:

Believe it. SEO requires patience.

flast. 7:56 xiv