Search Engine Optimization (SEO) for your website

talk to you and manage the more tedious aspects of your accounts. These services are

worth looking into, but always remember: nobody knows your company and brand

like you do! Whether you manage the campaign yourself or hire someone else to do it,

make sure someone with marketing sense and excellent writing skills is keeping an eye

on it. There’s nothing we hate more than seeing ads like the one below. Seriously, is this

what they want people to see?

Advantage: Making News

Last but not least, being large might mean that just about

everything you do is automatically newsworthy—which translates into incoming links

on the Web. That’s great news for your SEO potential!

Small Organization

Small businesses, we salute you as the most vibrant sector of today’s Web! You are the

equivalent of the corner store—the “mom and pop” sites—personalizing the Web and

providing an antidote to the MegaCorp, Inc. mentality and design. Whatever you’re

selling, you’re probably doing it on a very careful budget, and you’re probably doing

everything with minimal manpower.

Did you read the section about the large organizations and find yourself feeling

a bit envious of all that money and manpower? Don’t be. SEO can be the field-leveler

you need to compete with larger companies, whereas competition in offline advertising

venues would be much too expensive for you. And, being smaller, your team, your

site—and your SEO campaign—can benefit from a more centralized approach.

Advantage: Less Bureaucracy

A busy small organization is often too tapped for

resources to work on bettering its own marketing message or position—everybody

else’s project seems to come first. Your company doesn’t have room for large teams

of marketing writers and strategists. So you may be the one person who is the gate-

keeper for all of these activities. Sure, it’s more work for you, but on the positive

side, it means you won’t have to go through a huge bureaucracy every time you need

to change your website.

You

have the power to make a real difference.

Challenge: Lack of Time

If your business is doing well, your biggest SEO challenge is

going to be a shortage of time. You might even be sweating out the notion of finding

your for SEO tasks. The great news is, SEO gives back what you put into it.

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