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Chapter Contents
The Challenge of SEO Team Building
Marketing, Sales, and Public Relations
IT, Webmasters, and Programmers
Graphic D esigners and Style Developers
Writers and Editors
Executives and Product Managers
Get Your Team
on Board
Search engine optimization is truly a team effort.
A great SEO campaign encompasses skills that
nearly always surpass those of any individual:
writing, marketing, research, programming, and,
yes, even a little bit of math. In this chapter, we
guide you through the all-important task of get-
ting your team on board, from techies coding your
HTML edits to salespeople tracking conversions.
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