Best javascript editor debugger     Freeware editor 
↑


Main Page

240

So you should separate out freebies such as freeware downloads or clipart onto their

own page, for a linkability boost.

Your Sales and Promotions

Everybody loves a bargain, and next to “free stuff,” a sale

or promotion is a strong contender for links. Trouble is, most websites move their pro-

motions around, showing them temporarily at whatever URL seems to suit the moment.

Take the smart approach: If your site runs promotions, make

one specific URL

for all

promo materials! That way, linking sites will have an easy time sending you their bargain-

hungry traffic—and you’ll gain inbound links. If your organization runs promotions but

somehow doesn’t manage to get that content up on the website in a timely manner, put

linkability on the list of reasons to turn over a new leaf.

Tools, Worksheets, and Sample Documents

Are there any tools, worksheets, presenta-

tions, or documents that your organization is using in-house and might be willing to

share? For example, countless SEO firms offer keyword assessment tools or other use-

ful gadgets for free on their websites. Think they’re doing it out of pure altruism?

Nope. More likely, they’re trying to attract links and repeat traffic.

Offline Marketing Materials

You can add offline marketing materials, such as

brochures and sales presentations, directly to your website in whatever format they

were created in. However, from an SEO standpoint, HTML is still the best format for

your web content. Here’s why: Other websites might hesitate to link to non-HTML

documents because viewing them may disable the “back” button. Also, many searchers

will skip over links to non-HTML documents because they don’t want to wait for a

separate program to launch and they may not be in the mood for a long download. So,

if your organization has a large amount of linkable content in non-HTML documents,

see what it would take to re-create it in HTML. If that isn’t possible, be sure to opti-

mize your non-HTML materials. We’ll show you how later this week.

E-mail Newsletters

If you’re already writing and sending out e-mail newsletters, why

not add them to your site too? What appeals to your customers or opt-in readers may

also appeal to linking sites.

Press Releases

Press releases are excellent potential landing pages, naturally text based,

keyword rich, and often linkworthy because they’re news! In Chapter 5, “Get Your

Team on Board,” we discussed getting PR involved in optimizing press releases. If your

organization hasn’t been posting its press releases online, start now. But make sure the

press release is linkable news before asking for links. New products fit the bill. New

hires probably don’t.

Look to Chapter 10, “Extra Credit and Guilt-Free Slacking,” for guidelines on optimiz-

ing press releases.

Now:

Look for preexisting content within your organization that can be repurposed for your website, and

make contact with the person who can help make the necessary changes to your site.

xtra

cred

c09. 8:10 240

Best javascript editor debugger     Freeware editor 
→