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Friday: PPC Quick Check/Link Building

It’s time to continue your ongoing Friday tasks: PPC Quick Check and Link Building.

PPC Quick Check

Friday means…the PPC Quick Check is upon us!

Link Building

Today, you get your reward for a week of adding linkworthy content to your site. Your

new content may give you some new possibilities for requesting links, and we

know

that having something noncommercial, useful, and unique to offer will make writing

those link request letters a lot easier. This is where your whole week was leading you.

Now, with a website bodybuilding program in place for your organic SEO, it’s

time to spend a week toning your PPC campaign.

Week 10: PPC and ROI

Return on investment (ROI) is one of those fancy terms for a very simple concept: how

much are you getting back compared to what you’re putting in? Everyone wants a big-

ger, better ROI, and the best way to achieve one is to work within a framework that

we like to call the

ROI loop

:

Prioritize

Invest

Assess

Now:

Continue your link-building campaign with a focus on your newly-minted linkworthy content.

Now:

Follow the same steps as last week’s PPC Quick Check. If you need to make any changes to your

account, do so now.

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