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Foreign Language Spamming

Google in particular has begun to focus more of its efforts on combating the foreign language

spamming that has been going on, mostly with impunity. Matt Cutts states in his blog at

http://

www.mattcutts.com/blog/seo-mistakes-spam-in-other-languages/

that “In 2006, I expect

Google to pay a lot more attention to spam in other languages, whether it be German, French, Italian,

Spanish, Chinese, or any other language. For example, I have no patience for keyword-stuffed door-

way pages that do JavaScript redirects, no matter what the language.”

We expect all search engines to follow. Spanish, in particular, is the next front for search engine market-

ing, as well as Chinese; it would be wise, therefore, to avoid any spamming techniques in any language,

tempting though it may be. It may work now, but it will definitely be less successful in the future.

Summary

Ironically, one of the effects of globalization is the need for better localization efforts. The search engine

optimization strategies when dealing with foreign language web sites aren’t much different than with

dealing with

.com

s. Still, there are a few specific issues to keep in mind, and this chapter introduced

you to the most important of them.

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Chapter 12: Foreign Language SEO

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