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Case Study: Building

an E-Commerce Store

You’ve come a long way in learning how to properly construct a web site with regard to search

engine optimization. Now it is time to demonstrate and tie together what you have learned. This

chapter demonstrates an e-commerce store called “Cookie Ogre’s Warehouse.” This store sells all

sorts of cookies and pastries. You implement what relates to search engine optimization, but the

store will not have a functional shopping cart or checkout process.

In this chapter you:

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Develop a set of requirements for a simple product catalog

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Implement the product catalog using search engine–friendly methods

You’ll notice that the site you’re building in this chapter is very basic, and highlights only the most

important SEO-related principles taught in this book. The simplicity is necessary for the purposes

of this demonstration, because a complex implementation could easily be extended throughout an

entire book itself.

To learn how to build a real-world search engine–optimized product catalog from

scratch, and learn how to design its database and architectural foundations to allow

for future growth, see Cristian’s Beginning PHP and MySQL E-Commerce: From

Novice to Professional, 2nd edition (Apress, 2007).

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