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: Creating

an SE-Friendly Blog

is a very feature-rich and extensible blogging application that, with a bit of tweaking,

can be search engine–friendly. It is entirely written in PHP, and it can be modified and extended

in the same. Duplicating even its core functionality in a custom application would take a lot of

time — so why reinvent the wheel? Furthermore, many plugins are readily available that extend

and enhance its functionality.

Because the blog has been mentioned as a vehicle for search engine marketing so many times in

this book, it seems fitting to document the process of setting up a blog with . You will

also install quite a few plugins on the way.

Please note that this is not a comprehensive tutorial: although we present step-by-step

installation and configuration instructions for the specific topics that we cover, we assume that you

will do your own additional research regarding additional customization and other plugins you

may require.

Note that we encountered a few problems with some of the presented plugins during our tests in

certain server configurations.

In this chapter, you learn how to:

?

Install 2.0

?

Turn on permalinks

At the time of this writing, 2.0 is the current generally available release.

2.1 is on the way (in beta), and certain of these directions and plugins will

be obsolete or in error for version 2.1. Please visit

http://www.seoegghead.com/

seo-with-php-updates.html

for information regarding updated procedures for

2.1.

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